Discovered Agency: 6x AI-Referred Trials in 7 Weeks
The answer
Discovered agency ran a two-part AEO strategy for a B2B SaaS client and delivered a 6x increase in AI-referred trials — from 575 baseline to 3,500+ attributed to ChatGPT, Claude, and Perplexity recommendations — in just 7 weeks.
What they did
Part 1 — Owned content: Published 66 decision-level intent articles. Not top-of-funnel awareness content — specifically decision-intent queries buyers submit when evaluating solutions (“best X for Y”, “X vs Z”). AI citations appeared within 72 hours of publication.
Part 2 — Off-domain trust signals: Using aged Reddit accounts, they seeded genuinely helpful comments in relevant subreddits ranking #1 for target discussions. Reddit content increasingly appears in ChatGPT and Perplexity citations because AI engines treat Reddit as high-authority community consensus.
Takeaways
→ Publish decision-intent content, not just awareness → Off-domain signals matter — Reddit, Stack Overflow, Wikipedia → Track AI-referred traffic via UTM parameters and referrer analysis